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Privacy Policy

Last Updated: 9th July 2025

Introduction

Thank you for trusting Wildfire, registered name Certainly Stuff Ltd ("Company," "we," "us," or "our").

This Privacy Policy explains how we collect, use, disclose, and protect your information when you access our website, use the Spark platform, or utilise our marketing services. We are committed to protecting your privacy and handling your data in an open and transparent manner.

GDPR and Your Rights

Under the General Data Protection Regulation (GDPR), you have enhanced rights regarding your personal data. These include:

  • The right to be informed about how your data is used
  • The right to access your personal data
  • The right to rectification of inaccurate data
  • The right to erasure ("right to be forgotten")
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing
  • Rights related to automated decision‑making and profiling

What are your rights?

You have the following rights, although these rights may be limited in some circumstances:

  • Ask us to send a copy of data to you or someone else
  • Ask us to restrict, stop processing, or delete your data
  • Object to our processing of your data
  • Object to use of your personal data for direct marketing
  • Ask us to correct inaccuracies

If we rely on consent to process data, or send direct marketing, you can withdraw consent by contacting us via the email address above or as described in the Mobile Messaging (SMS & WhatsApp) Notifications section below.

Information We Collect

Personal Information:

We may collect personal information you provide directly to us, including:

  • Your name, email address, Google account information, mobile phone number (optional), and any other details you voluntarily submit during registration or service use. We use this to respond to your inquiries, so that you can log into our platform with alternative means, and, if you so choose, to send you SMS/WhatsApp notifications related to campaigns.

Community Information:

We may collect information about your community, including its name, description, and analytics related to community engagement and growth. This information is gathered manually and is not obtained through Discord's API. We do not scrape or collect user data from your community members.

Website Usage Information:

We collect technical information about your interactions with our website, including: IP address, browser type, operating system, referring URLs, and device information. This data helps improve our website's functionality and user experience.

Use of Information

We use the information we collect for the following purposes:

  1. Service Delivery: To provide, maintain, and improve our marketing services and the Spark platform.
  2. Communication: To send important updates, respond to inquiries, and provide client support.
  3. Mobile Messaging: To deliver SMS or WhatsApp notifications that you have explicitly opted into, including one‑time verification codes, transactional alerts about new campaigns, and service‑related notices.
  4. Future Updates: To inform you about any future updates to our Privacy Policy and services. By continuing to use our services, you agree to these updates.

We strictly adhere to Google's Developer Terms, ensuring no unauthorised use or targeting of individual users within your community.

Mobile Messaging (SMS & WhatsApp) Notifications

When you choose to enable SMS or WhatsApp notifications in your Spark profile, the following additional terms apply:

1. Opt‑In and Verification

  • You must provide a valid mobile phone number, complete a CAPTCHA challenge, and verify ownership by entering a one‑time code sent via SMS.
  • The code expires after 10 minutes and is stored only as a cryptographic hash for validation.

2. Types of Messages

  • We send transactional messages related to campaigns you manage or follow (e.g., launch alerts, milestone reminders) and essential service notices.
  • We will not send marketing content via SMS or WhatsApp unless you have separately opted in to marketing communications.

3. Legal Basis & Consent

  • Processing your phone number and sending you messages relies on your explicit consent under Article 6(1)(a) GDPR and the UK Privacy and Electronic Communications Regulations 2003 (PECR).
  • You may withdraw consent at any time as described below.

4. Opt‑Out

  • You can disable mobile notifications in your Spark profile settings or reply STOP to an SMS/WhatsApp message.
  • We will honour opt‑out requests promptly and no later than 24 hours after receipt.

5. Third‑Party Messaging Providers

  • We use trusted messaging partners (currently Twilio Inc.) to deliver messages. Your phone number and message metadata are shared with them solely for message routing.
  • These partners process data under Standard Contractual Clauses and other appropriate safeguards.

6. Fees

Message and data rates may apply as imposed by your mobile carrier. Wildfire is not responsible for these charges.

7. Data Retention

  • Your verified phone number is retained while your Spark account remains active or until you revoke consent, whichever occurs first.
  • After opt‑out or account deletion, the number is removed or irreversibly anonymised within 30 days.

8. Security

  • Mobile numbers are stored encrypted at rest.
  • Verification codes are never stored in plain text and are deleted immediately after validation.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When the data is no longer needed, we securely delete or anonymize it.

Disclosure of Information

Legal Requirements:

We may disclose information if required by law, court order, or in response to valid legal requests or government investigations.

No Data Sharing Without Consent:

We do not sell, share, or use your data for purposes beyond the scope of the services provided.

Data Security

We implement appropriate technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. While no data transmission or storage method can guarantee complete security, we strive to maintain a high level of protection.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your website experience. These may include:

  • Session Cookies: To keep track of your interactions.
  • Analytics Tools: To gather insights into website performance.

You can manage your cookie preferences through your browser settings. Note that disabling cookies may limit certain functionalities of our website.

Third-Party Links

Our website or services may include links to third-party websites. We are not responsible for their privacy practices or content. We encourage you to review their privacy policies before interacting with those sites.

Third-Party Services

We use the following third-party services to provide and improve our services:

  • Google Services: We use Google Analytics and Google Cloud Platform services to analyze website usage and provide our services. These services collect and process data according to Google's privacy policy.
  • Vercel: We use Vercel for hosting our website and platform. Vercel processes data according to their privacy policy and security standards.
  • Hotjar: We use Hotjar to understand how users interact with our website through heatmaps, session recordings, and analytics. This helps us improve our website's user experience. Hotjar processes data according to their privacy policy.
  • Twilio: We use Twilio to send SMS and WhatsApp messages you have opted into. Twilio processes your phone number and message metadata solely to deliver these communications in accordance with its privacy policy and applicable data‑transfer safeguards.

Each of these third-party services has its own privacy policy and data handling practices. We recommend reviewing their respective privacy policies for more information about how they handle your data.

Your Rights

You have the following rights regarding your data:

  • Access: To request a copy of your data.
  • Correction: To update inaccurate or incomplete information.
  • Deletion: To request deletion of your personal information where applicable by law.
  • Opt‑Out: To opt out of promotional communications or mobile messaging.

To exercise these rights, please contact us at the email address provided below.

International Data Transfers

Your data may be processed in countries outside the UK and European Economic Area (EEA). We ensure appropriate safeguards are in place through standard contractual clauses and adequate data protection measures.

Changes to Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. Updates will be posted on our website, and the revised date will be noted. By continuing to use our services after changes are posted, you agree to the updated Privacy Policy.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

Certainly Stuff Ltd

Old Pockford,

Vann Lane,

Chiddingfold,

Surrey,

GU8 4XU

United Kingdom


Email: info@getwildfire.gg

Thank you for trusting Wildfire. We are committed to safeguarding your data and maintaining transparency in our practices.