Privacy Policy

Last Updated: 13th January 2025

Introduction

Thank you for trusting Wildfire, a marketing agency operated by Certainly Stuff Ltd ("Company," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you access our website, use the Spark platform, or utilize our marketing services. We are committed to protecting your privacy and handling your data in an open and transparent manner.

GDPR and Your Rights

Under the General Data Protection Regulation (GDPR), you have enhanced rights regarding your personal data. These include:

• The right to be informed about how your data is used
• The right to access your personal data
• The right to rectification of inaccurate data
• The right to erasure ("right to be forgotten")
• The right to restrict processing
• The right to data portability
• The right to object to processing
• Rights related to automated decision-making and profiling

What are your rights?

You have the following rights, although these rights may be limited in some circumstances:

• Ask us to send a copy of data to you or someone else
• Ask us to restrict, stop processing, or delete your data
• Object to our processing of your data
• Object to use of your personal data for direct marketing
• Ask us to correct inaccuracies
• If we rely on consent to process data, or send direct marketing, you can withdraw consent by contacting us via the email address above.

Information We Collect

• Personal Information:
  We may collect personal information you provide directly to us, including: Your name, email address, Google account information, and any other details you voluntarily submit during registration or service use. We use this to respond to your inquiries and so that you can log into our platform with alternative means.
• Community Information:
  We may collect information about your community, including its name, description, and analytics related to community engagement and growth. This information is gathered manually and is not obtained through Discord's API. We do not scrape or collect user data from your community members.
• Website Usage Information:
  We collect technical information about your interactions with our website, including: IP address, browser type, operating system, referring URLs, and device information. This data helps improve our website's functionality and user experience.

Use of Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve our marketing services and the Spark platform.
• Communication: To send important updates, respond to inquiries, and provide client support.
• Promotions: With your consent, to send promotional materials and updates about our services (you may opt out at any time).
• Future Updates: To inform you about any future updates to our Privacy Policy and services. By continuing to use our services, you agree to these updates.

We strictly adhere to Google's Developer Terms, ensuring no unauthorized use or targeting of individual users within your community.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When the data is no longer needed, we securely delete or anonymize it.

Disclosure of Information

• Legal Requirements:
  We may disclose information if required by law, court order, or in response to valid legal requests or government investigations.
• No Data Sharing Without Consent:
  We do not sell, share, or use your data for purposes beyond the scope of the services provided.

Data Security

We implement appropriate technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. While no data transmission or storage method can guarantee complete security, we strive to maintain a high level of protection.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your website experience. These may include:

• Session Cookies: To keep track of your interactions.
• Analytics Tools: To gather insights into website performance.

You can manage your cookie preferences through your browser settings. Note that disabling cookies may limit certain functionalities of our website.

Third-Party Links

Our website or services may include links to third-party websites. We are not responsible for their privacy practices or content. We encourage you to review their privacy policies before interacting with those sites.

Third-Party Services

We use the following third-party services to provide and improve our services:

• Google Services:
  We use Google Analytics and Google Cloud Platform services to analyze website usage and provide our services. These services collect and process data according to Google's privacy policy.
• Vercel:
  We use Vercel for hosting our website and platform. Vercel processes data according to their privacy policy and security standards.
• Hotjar:
  We use Hotjar to understand how users interact with our website through heatmaps, session recordings, and analytics. This helps us improve our website's user experience. Hotjar processes data according to their privacy policy.

Each of these third-party services has its own privacy policy and data handling practices. We recommend reviewing their respective privacy policies for more information about how they handle your data.

Your Rights

You have the following rights regarding your data:

• Access: To request a copy of your data.
• Correction: To update inaccurate or incomplete information.
• Deletion: To request deletion of your personal information where applicable by law.
• Opt-Out: To opt out of promotional communications.

To exercise these rights, please contact us at the email address provided below.

Changes to Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. Updates will be posted on our website, and the revised date will be noted. By continuing to use our services after changes are posted, you agree to the updated Privacy Policy.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

Thank you for trusting Wildfire. We are committed to safeguarding your data and maintaining transparency in our practices.

International Data Transfers

Your data may be processed in countries outside the UK and European Economic Area (EEA). We ensure appropriate safeguards are in place through standard contractual clauses and adequate data protection measures.